Rolex is the most recognized luxury brand in the world. Omega is prestigious but not on Rolex's level.

Omega offers similar quality at 30-50% less. Speedmaster Professional is half the price of a Daytona.

Omega's Co-Axial escapement and Master Chronometer certification are technically superior to Rolex's approach.

Rolex watches appreciate. Steel Daytona and Submariner hold or gain value. Omega generally depreciates.

Omega went to the moon. The Speedmaster is the most historically significant watch ever made.

You can actually buy an Omega at retail. Rolex has multi-year waitlists for popular models.